Objective & Goals

Objective: The redesign of the Snohomish Sky FC website aims to significantly enhance user experience, brand representation, and overall performance. The primary objectives include improving navigation and responsiveness to ensure seamless access to information across all devices. By reflecting the club's identity through modern design elements, the website will not only look visually appealing but also resonate more deeply with visitors. Interactive features such as schedules, player profiles, and social media integration will be integrated to foster greater engagement and interaction with fans.

The Approach

The approach to redesigning the Snohomish Sky FC website will follow a structured and iterative process aimed at achieving the defined objectives and goals effectively.

  • Research and Analysis: Conduct thorough research into current website performance, user behavior analytics, and industry best practices.

  • Define Objectives and Goals: Prioritize improvements in user experience, brand representation, engagement metrics, performance optimization, SEO enhancement, and scalability.

  • Design and Prototyping: Utilize the insights from research to inform the website's information architecture, navigation flow, and visual design. Develop wireframes and prototypes to visualize the layout, functionality, and user interaction. Ensure that the design reflects the club's branding and aligns with modern web design standards.

  • Development and Implementation: Implement the approved design into a functional website using responsive web design principles. Focus on optimizing performance, speed, and reliability through efficient coding practices and server configurations. Integrate interactive features such as event calendars, player profiles, news updates, and social media feeds to enhance user engagement.

What I Learned…

Designing the Snohomish Sky FC website taught me the importance of user-centric design and effective communication. I realized that understanding the needs and preferences of the target audience is crucial in creating an engaging and functional website. The project honed my skills in responsive design, ensuring the site was accessible and visually appealing across various devices. I learned the value of a clean, intuitive layout to enhance user experience and navigation. Collaboration with stakeholders provided insights into balancing aesthetic appeal with practical functionality, ensuring that the site not only looked good but also met all operational requirements. Overall, the experience underscored the significance of iterative testing and feedback in achieving a polished final product.